Branding with IMPACT

Branding with IMPACT introduces and explores the topic of branding through the easy-to-follow IMPACT framework.
 
Whether you’re a seasoned professional or new to the field, this book was written with you in mind!
In our increasingly online world, many of us act as broadcasters and audiences at the same time; blurring the lines between personal, professional and corporate branding. One might say that we’re all in the business of branding - whether we're selling our products, services, or just sharing our stories.
 
We find ourselves awash with options, and brand perception influences our choices - from the toothpaste we use and the banks we trust with our money, to our go-to evening playlists and the company we keep.
 
The IMPACT framework offers a lens through which you can define, refine and evaluate your brand - guiding you as you delve into the art of effectively leaving your mark.